Salesforce · Commerce Cloud
Commerce Cloud Deliver B2C or B2B digital commerce connected to customer data
Commerce Cloud is Salesforce’s commerce platform for digital buying experiences—product discovery, cart, checkout, and order flows—for consumer and business buyers. It connects shopper activity to customer profiles and downstream fulfillment when integrated with ERP or OMS systems. B2C and B2B commerce capabilities are offered as distinct product lines with different feature sets and licensing.
Salesforce consultingCommerce Cloud
Key capabilities
What Commerce Cloud supports
Capabilities vary by edition and add-ons. We scope implementation to the features your org is licensed to use.
Product catalog & merchandising
Manage products, categories, pricing, and promotions in commerce catalogs aligned to how you sell online.
Storefront experience
Implement responsive storefront templates and content slots that merchandisers can update within governance you define.
Cart & checkout
Configure basket, shipping, tax, and payment steps appropriate to your regions and payment service providers.
B2B buying workflows
Support negotiated pricing, account hierarchies, and requisition-style buying when B2B Commerce is in scope for your program.
Order integration
Pass orders and inventory signals to ERP, WMS, or OMS through integration patterns that preserve a single order ID customers can track.
Customer identity & personalization
Recognize logged-in shoppers and tailor offers or content using profile and behavioral data governed by your privacy policies.
Business challenges
Problems we address with practical design
The legacy storefront cannot keep pace with merchandising or mobile expectations.
We replatform high-traffic catalog and checkout paths onto Commerce Cloud with phased cutover so product data and integrations are validated before peak seasons.
Inventory and pricing disagreements between commerce and ERP cause cancellations.
We design real-time or batch sync with clear system-of-record rules and error handling so shoppers see accurate availability and price.
B2B buyers need contract pricing but the public site shows list price only.
We implement account-specific price books, entitlement, and login flows so business buyers see terms their contracts allow.
Marketing and commerce teams cannot coordinate promotions.
We connect campaign timing, coupon rules, and analytics tags so launches are testable in staging and measurable after go-live.
Commerce Cloud Benefits
Modern storefront experiences
Shoppers browse and buy on responsive commerce templates merchandisers can update within your governance model.
Benefit 1 of 4: Modern storefront experiences
Considerations When Implementing Commerce Cloud
Salesforce products are licensed separately. Scope and features depend on your editions and contracts—not every capability applies to every org.
B2C versus B2B commerce scope
Choose the Salesforce commerce product line that matches buyer types, contract pricing, and approval workflows.
Catalog structure and PIM integration
Define category hierarchy, attributes, and whether product master data originates in PIM, ERP, or Commerce Cloud.
Payment, tax, and fraud services
Select regional payment gateways and tax engines; test decline, timeout, and partial capture scenarios.
Inventory and availability rules
Document system of record for stock, safety stock, and back-order messaging shown on the storefront.
Performance and peak traffic
Plan caching, search tuning, and load testing before seasonal peaks or major catalog launches.
Customer identity and SSO
Decide guest checkout, registration, and SSO patterns for B2B buyers with account hierarchies.
Analytics and merchandising feedback loops
Connect commerce analytics tags and reports merchandisers use to adjust categories and promotions.
Best Practices for Commerce Cloud
Pilot catalog slices before full replatform
Launch a representative category set to validate search, checkout, and integrations before migrating entire catalogs.
Keep promotion rules testable in staging
Rehearse stackable coupons and scheduled promotions with clocks aligned to production time zones.
Align service macros with order statuses
Give Service Cloud agents the same status vocabulary shoppers see on the site to reduce confusion on calls.
Document integration failure playbooks
Define how orders queue, retry, or alert operations when ERP or payment endpoints are unavailable.
Review accessibility and mobile checkout paths
Test keyboard navigation and mobile payment flows for top customer journeys before marketing pushes traffic.
Delivery
Our Approach to Commerce Cloud Delivery
Axyvora implements Commerce Cloud with merchandising, operations, and integration teams at the table. We deliver storefronts and order flows that stay synchronized with systems of record through go-live and stabilization.
1.Discovery and Roadmap
Discovery on commerce model (B2C or B2B), catalog sources, regions, payments, and integration landscape.
2.Solution Design
Solution design for catalog, pricing, checkout, order export, and customer identity mapped to Salesforce CRM.
3.Configuration, Development, and Integration
Storefront configuration, catalog load, payment and tax integration, and end-to-end order testing in sandboxes.
4.Testing and User Acceptance
Merchandising and operations acceptance on search, promotions, order states, and service visibility.
5.Training and Go-Live
Training for merchandisers, developers, and support on site updates, order investigation, and release steps.
6.Support and Continuous Improvement
Cutover or phased launch with war-room support on orders, inventory sync, and performance tuning.
FAQ
Common questions about Commerce Cloud
Answers reflect typical implementation planning. Editions, limits, and pricing are defined by your Salesforce agreements.
Should we choose B2C Commerce or B2B Commerce?
The choice depends on buyer type, contract pricing, cart size, and approval workflows. We help compare Salesforce’s B2C and B2B commerce offerings to your channel mix before architecture decisions.
Can Commerce Cloud share customers with Sales Cloud?
Yes, when identity and account models are aligned. We map guest versus registered shoppers and business accounts so service and sales teams see relevant order history.
How do you handle payment and tax providers?
We integrate supported payment gateways and tax services for your regions, testing failure paths and reconciliation handoffs to finance systems.
Salesforce Solutions
Launch Commerce Connected to Your Customer Record
Axyvora helps organizations deliver Commerce Cloud experiences that merchandisers can run and service teams can support—with integrations that fail visibly instead of silently.
- Storefront and checkout flows tested against real catalog and payment scenarios
- Order and inventory integration patterns operations teams can monitor
- Customer identity linked to Salesforce for downstream service and sales context